![]() However, partly because Shimano could not determine the concrete image and design for the components group due to a lack of reliable information, it released SHIMANO 600 using the serial number as its name. Assuming that anyone would like to use the same kind of products as professional racers use, Shimano considered the need for a mid-grade components series that anyone could easily handle while adopting state-of-the-art technologies trickled down from DURA-ACE, and decided to develop one. ![]() Since many of the products that Shimano produced at that time were popularly priced derailleurs and other components that were sold in the mass market, there was a large gap in its product lineup between them and the racing components series DURA-ACE. ![]() One was a lack of information hampering its marketing strategy. Shimano, which released the top-end road racing components group DURA-ACE in 1973, still faced a host of challenges to establish a solid position in the bicycle components market in Europe. Its predecessor SHIMANO 600 proved the value of its existence by helping Shimano make major inroads into the European market, and made its presence strongly felt in the market. SHIMANO ULTEGRA, a road bike components series second to DURA-ACE, offers the cutting-edge technologies used by professional riders in a form which many more cyclists can easily use.
0 Comments
Leave a Reply. |